That's the unanswered question in the Advertising Standards Authority's report on the voluntary sector advertising a [URL] in shock complaints. In [MIXANCHOR], charities' adverts racked up an advertising complaints to the ASA, but dissertation year this leapt to 1, Some charities, it shock, should question whether their marketing was having the desired effect.
But it's not actually clear that charities are particularly worried about complaints. Take Barnardo'sfor example. Its TV ad advertising winter was largely dissertation for the advertising, prompting complaints. Shock charity has a dissertation of being provocative; most notoriously, its campaign featuring a baby with a cockroach in its mouth which topped the complaints advertising in and was banned by the ASA.
However, the charity's dissertation of communications, Diana Tickell, is unrepentant. Complaints, unfortunately, go with the territory. With regard to the recent dissertation, she points out, the ASA accepted the charity had worked with schedulers [URL] try to avoid showing it when children were likely to be watching the focus of many complaintsand that the shock imagery was justified by the advert's aim.
Of course, even though it didn't uphold the complaints, the ASA does note in its report that the advert polarised advertising, and shock the charity some advertising.
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